Our world’s resources are diminishing at an alarming rate, our fish are under threat from pollution, our energy infrastructure is struggling to become renewable and our human impact through climate change is felt in every corner of the globe.

We are on a mission. To empower people with the chance to make better choices - everyday, with their cup of coffee. Small choices that make a big positive societal and environmental impact.

We understand this can be difficult at times, but through your cup of coffee you can vote for a better future. Supporting us, supports our mission to deliver a product that is great to drink from, through a solution that is easy to use, and a vote for a better future.

Coffee not only starts your morning but it can start a revolution.

We share our mission with you because we believe this is a mission you can join too. To take a more active role in every-day choices. When it comes to tackling climate change, pollution and our societal and environmental problems- nothing can be achieved alone. Collective action is a powerful catalyst for change. Only through collective action will we leave a world for our children that is better than the one we received from our parents.


"From space, we see a small and fragile ball, dominated not by human activity and edifice but by a pattern of clouds, oceans and greenery. We need to separate the survival emissions of the poor with the luxury emissions of the rich”

— Sheila Jasanoff, Prof. Science and Technology, Hardvard; speaking at Pathways to Sustainability (Utrecht, 2019)